Monday, May 9, 2011
Apple unseats Google as world's most valuable brand
Google’s four-year reign as the world’s most valuable brand has ended as Apple nudged its way into the top spot in a new study by global brands agency Millward Brown.
Apple’s line of coveted gadgets and rule-busting pricing model helped propel Steve Jobs and co. passed the internet search behemoth.
Peter Walshe, global brands director of Millward Brown, says Apple's meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from other consumer-electronics makers.
The full (tech-heavy) top ten:
1. Apple
2. Google
3. IBM
4. McDonald’s
5. Microsoft
6. Coca-Cola
7. AT&T
8. Marlboro
9. China Mobile
10. General Electric
Full story at Yahoo Finance.
Labels:
Apple,
brand,
business,
global,
Google,
Millward Brown,
valuable brand
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